10 Minutes Startup Guide to Low Budget Online Branding

More than 50 million people start worldwide every year. It states that more than 100,000 new companies take birth every day. This is really remarkable. Even more interesting fact is that almost equal number of startups dies every day. Only few Startups survive in corporate world, and such startups know how to build brand online or offline.

For the time being I will discuss only about building online brands for Startups. Online branding is about creating a buzz about your brand, maintaining online reputation and gathering maximum eyeballs for your brand. The more your company is apparent within the target audience more likely is your online branding, for this you need to run all the ongoing promotion campaigns in a right way. Now let’s focus on the effective aspects of building your startup a brand through low budget online branding.

Social Media:
It is indeed the most popular, effective and undoubtedly a must adoptable method of online branding. Facebook, Twitter & Pinterest are most used social media platforms worldwide, and you must be from those who know the power of social media. Besides grasping more followers or likes for your brand’s page you must be striking enough to stir everyone come across. Keep all your brand’s attributes in your brain and persistently tweet/post/pin what your customers/audience love and appreciate.

Local Directories: As a startup your brand might be unheard in a crowd of big and small corporations. Listing your company and its products on Local Search Engines and Yellow Pages can help increase visibility & reachability to your targeted customers.

Online Display Advertising with Google Adword, Facebook: Facebook and Google are the most popular and obviously most visited websites on this planet, who the hell will ignore the power of these platforms. Even advertising on both platforms will eventually increase your brand’s visibility and search ranking as well.

Niche Advertising: A construction company can never afford advertising on a holiday blog, just because there are minimal chances to get customer. Search for the blogs that specializes in your domain and ask them for a space to put advertisement in form of banner, widget or text link of your brand.

Pre Promotion: It is the finest way to let your target customers know about your brand. Use social media profiles and coming soon page of your website to get it done in efficient way. Writing guest posts and putting these in some great blogs or startup platforms for your upcoming brand is also best way to make target audience aware of your startup.

Give & Take: Give and take is most successful and trending method to gain customers these days. Helping customers, solving their problems and getting all things done for your customers are signs of a fine and booming brand. Few techniques to do so are:
  1. Use power of blogs and social media platforms to help and give what your audience expects from your brand.
  2. Put whitepapers and useful guides on your website to let your visitors download.
  3. Create presentations and upload these to Slideshare and few more such platforms.
  4. Writing a guide book as e-Book is also a best way to do so.

21 Remarkable Ways to Generate Traffic to Your Website

Consistency and great content ideas are two things every blog must have in order to be seen online. And you have to shout loud to make others know how amazing it is. Here are 19 remarkable traffic generation techniques.

1. Link to Top Blogs/Bloggers of Your Niche

Just count, how many times I have used external links in this post, Perhaps dozens of times. I do this to build relationships with fellow bloggers & digital guys. It ultimately generates traffic to my blog.

Here is how?

My last article about content marketing got featured in UpCity as one of the top inbound marketing articles. I posted it on all my social networks and UpCity got promoted, Upcity retweeted my tweets and my blog got promoted.

Give credit to those that inspired you, it makes your writing more worthwhile.

2. Interview authorities on website

Andrew Warner of Mixergy generates traffic in millions by interviewing big personalities & sharing their success stories on his blog. Create a list of influencers in your sphere and shoot them a mail asking if they can be inspiration for your valuable readers. Give them a set of questions to answer, put them on your website and get benefit of cross promotion.

3. Write Success Stories & Case Studies

So you worked on a new project and successfully achieved most of the targeted goals. Don’t be Shy or Selfish. Share its success story so that others know how you made that happen. Everyone little book store’s owner would like to know the brand strategies of Amazon. I too don’t miss any single case studies on afaqs.

So create awe-inspiring case studies to attract more visitors to your website.

4. Create Awesome Infographics & Spread them across the web

Many business owners are putting in definite amount of budget on infographics for better ROI and spotting a tremendous growth in traffic & business. Hire an Infographic designer or create yourself if you have a little sense of design. A lot of free infographics tools are out there which can let you create awesome infographics. Post it on your website and spread it to the web. Ask your fellow bloggers to share it on their blogs and submit it to all infographic directories.

5. Give freebies (eBooks, Templates & Brand Accessories)

HubSpot releases many free templates, dashboards & eBooks every months which leads to increasing subscribers tremendously. Moreover, HubSpot is also giving out free certification to marketing experts.

Plan out to give something grand for free to attract visitors in bulk. It works amazingly.

6. Start a forum on your website & Get Benefit of Google’s Hummingbird Update

From August-2013 Google searches seems to be more conversational. When we find out for the “Best ways to do something?”, Google returns forums & communities instead of those enormous blog posts. Plan to setup a forum on your website today to ensure traffic flow tomorrow.

7. Write your own guides or e-books

Neil Patel has written more than 10 guides so far and these guides are most read on his blog & most shared on social networks amongst all posts. These tiny things increase engagement on the website and gain trust of readers. So what you are waiting for plan to write an e-book or guide today. Learn the art of writing e-books in 30 days  by Ali Luke.

8. Run Contests & viral campaigns on Social Media (Preferably on Twitter or Facebook)

Running contest in social media can generate traffic in thousands or sometimes in millions. TrulyMadly.com, A newly launched match making startup of India proved it by its campaign Breaking Stereotypes.

Emotional tap, tendency & viral-ability are signs of a successful social media. Look around the things happening (Social issues/societal changes/things need revolution) around you and see what people won’t shy of contributing about. Take your time and brainstorm until a new idea comes in your mind.

9. Be steady and don’t give-up

Write what you love, what make you feel great, what saunters all the time in your mind. You can write best about what excites you. But always keep one thing in mind “There is no secret to sky rocket blog traffic overnight”

Why be steady??

10. Answer top ranking questions & forum threads on Google

After Google’s hummingbird update, I have noticed forums & community sites showing up in search results. These threads holds higher click through rate than other results.

For better understanding I searched with text “How to make friends” and google showed me yahoo threads on first position. If I have owned a blog about making friends, I would definitely answer and give reference to my blog post.

** Make sure you do it in natural way.

11. Book expired domains with huge traffic/branded

eHow.com is using expired domains and 301 redirect them all to generate traffic. I will not suggest you to do the same but to put links on these domains and get dual benefit of incoming links & traffic.

Use dropping domain names tool to find related domain names, register all best available domains and setup up a blog or put content pointing to your website.

12. Drive Traffic from Aggregation sites

For those who are not aware about aggregation sites, indiblogger, Alltop & Bloglines are few such websites.  One year back when my blog got accepted on AllTop, I received traffic in thousands in first month. Collect such sites and send a request to their admins to add your blog. Many aggregation sites give DIY dashboard so that you can manage things yourself.

13. Submit Your Blog on top Blog lists & Directories

Look at this list of must read blogs for entrepreneurs, and Indian Bloggers Directory by Amit Agrawal. Such blogs/articles attract thousands of visitors. A single link of your blog on these pages can lead to regular mass traffic to your website.

Take these two actions today:
Submit your blog to blog directories for approval. If your blog isn’t good enough to influence the administrator of those directories or you have just launched the blog, you can send a mail directly to admin and pitch the importance of your blog for their audience.

Just google the blogs list in your industry, most of the results will be blog posts by bloggers & industry experts. Pitch a mail to all those bloggers asking to add your blog in the list. Mention few reasons, why they should add your blog to the list. If he doesn’t get convinced by your blog and the fine words you drafted in the mail, you can use cross promotion technique by giving them a back-link, making them a partner, or sponsor.

14. Comment on Other’s Blogs

Blog commenting seems a conventional technique to generate traffic, but it works remarkably. Find 10-20 minutes every day from your daily work-time/spare time and comment on few appreciated blogs in your industry. Don’t just say Thanks for those great blog posts but add few more interesting lines to extend the topic or cover the things they have missed in their posts.
15. Write Facebook Notes and Linkedin Posts

People love to read linkedin posts & facebook notes more than ordinary blog posts, even google also love these stuffs. Reserve some time to write facebook notes & linkedin posts, post them recurrently and get benefit of social traffic.

16. Exchange Traffic with Fellow Bloggers

This point is not about making links/resources/partner page on your blog and then ass fellow bloggers to exchange links. I will never recommend you to use this link farm technique.

Just look at all the external links in this blog post from top to bottom. I send them traffic and in return my blog get traffic. Their readers subscribe my blog and my readers subscribes to their blog.


Create a list of blogs which matches your niche, ask all if they can add your blog posts links (As reference) in their blog posts. Most of them will agree. I received 18 positive responses out of 25 requests.

17. Interlink relevant posts/category

Interlinking can’t increase no of visitors but no of visits. In a long run it will dramatically increase organic traffic. Search engines love well-managed internal links more than external links.

How many times you see Wikipedia & About.com in search results? Almost every time. Better interlink structure is what make them visible in search engines with every search string.

Create a strong and well-managed internal link structure in your blog and categorize each post. Don’t only put links on new posts but keep updating links in older posts as well.

18. Traffic by Guest Post

Don’t just use guest post for back links, do it for the sake of your personal brand and to build connections. My first guest post on YourStory awarded me 30+ twitter followers and 1000+ visitors to my website. This advance guest blogging guide will help you do it better way.

19. Become a Columnist

You can become columnist, if great ideas comes in your mind and you are really great at expressing your thoughts. Approach some authority blogs and news sites to become columnist. People will automatically start following you on social media, when you cecomes contributor to Forbes or INC.com

20. Use Old School Method & Ask People to Promote it

I believe, old school method is far better than new age marketing techniques. You can ask people to promote your website in these ways:
  1. Send a direct message on your friend’s social media profile and ask if they can share your stuff on their profile.
  2. Your friends & next of kin should be very first to read and share your blog posts.
  3. Get your accessories printed with your brand name. E.g. Keychain, Diaries, Coffee Mug and so on
What is your most favourite way of old school marketing method?

21. Try Paid Content Marketing

If nothing works, even persistence also doesn’t work then paid content marketing will definitely work. Start with a budget of $100 content marketing, if you don’t want to put in thousand dollars. Start with advertising on Stumbleupon, Reddit or Facebook. Alternatively you can go for paid content syndication on outbrain or taboola.

Final words

Whether you are a beginner or veteran blogger, you should always remember point 9. Which is one of the most precious lessons every blogger or a website owner learns one fine day.

So what is your most favourite way to generate traffic?

7 Superfine Books on Branding Every Entrepreneur Must Read

I know you are kind of people who always want to keep their bookshelves green? But unfortunately you are in a big book store and you wish to buy one for you or your dear one, no matter if it is online or offline. You take a quick look to the index and authors of more than 10 books. After getting puzzled with a big collection of books, you buy one. There are two results:

1. It fits your requisitions.

2. Index was proving it is preferable than other books, but Book is not what you deserved.

Here in this blog post again I am going to make you puzzled with 7 books on branding which I found best for you. Believe me or not but all books are somewhat exceptional in itself.

All the books referred here are written by eminent writers on branding and are arranged from top to bottom with reference to online readers reviews, social media mentions, forums and popular blogs. And it took one week to bring together these ultimate books for you.

1. The 22 Immutable Laws of Branding

Author: Laura Ries
All the 22 Laws are enjoyable. Primary focus of the book is to teach how to maintain branding, and how to turn your product or service into a brand which rocks the world.

2. Purple Cow: Transform Your Business by Being Remarkable

Author: Seth Godin
Book is written by Seth Godin (A famous writer, entrepreneur and public speaker). This book is must read for every person who is planning to build a business with the power of branding.

3. The Brand Gap

Author: Marty Neumeier
Starting from explanation of Brand Marty Neumeier discussed the foundation of Brand and finally all five foundational disciplines: Differentiation, Collaboration, Innovation, Validation, and Cultivation.

4. ZAG: The Number One Strategy of High-Performance Brands

Author: Marty Neumeier
Other book by Neumeier with potent and brief checkpoints of branding which every entrepreneur should look at.

5. Brands and Branding

Author: Rita Clifton
This book is compiled by world’s renowned business magazine The Economist. History of branding and brands is mentioned with entertaining brands stories.

6. Branding for Dummies

Authors: Bill Chiaravalle and Barbara Findlay Schenck
Well written book in plain-English gives you successive advice on developing an ultimate branding team, promotion, and positioning your brand.

7. Accidental Branding: How Ordinary People Build Extraordinary Brands

Author: David Vinjamuri
Well written stories of 7 Brands which were started by the people without even knowing the marketing and business fundamentals. And they built big brands accidentally by breaking rules of business and marketing.

Share your opinions and let us know what else we can mix with these books.